Lucid Communications’ Seasonal Press Previews were among our most high-profile media events, hosted in Toronto, New York City, Los Angeles, and Prince Edward County. We partnered with prestigious venues including The Hazelton Hotel, Windsor Arms, The Thompson, The Templar, and The Smyth Tribeca in NYC, while Canadian presentations took place at private residences and client retail spaces.
Each curated event brought client brands together in a cohesive, intimate setting, giving top-tier media exclusive access to seasonal story ideas and gift guide inspiration. We built highly targeted guest lists of editors, producers, and influencers across lifestyle, wellness, fashion, design, food, and more, sending save-the-dates and formal invitations and booking one-on-one sessions over two days.
Events featured custom brand vignettes, styled activations, and experiential showcases. Media met directly with founders, previewed products, and left with story angles, interviews, and trials. We often capped the program with a Cinq à Sept for editors and influencers, complete with activations by select clients.
To expand reach, we also launched bi-annual virtual previews, hosting over a dozen to date. These 40–45 minute Zoom events drew 100+ outlets per session, provided valuable face time, and generated real-time feedback. During the event, we share the screen with founder videos to help media develop their own relationships, encourage thought leadership opportunities, and deepen engagement with each brand.
Following each preview, media accessed a private microsite with press materials and images, while we amplified coverage through social channels. Our ongoing pitching and follow-up ensured consistent, high-quality press, keeping clients top of mind long after each event. Attendees also receive curated gift boxes filled with products to try, taste, and photograph — offering a near hands-on experience from afar and encourage product placement and reviews.
Previous Events:
Prince Edward County Press Preview – July 2021
Lucid Communications hosted a successful bi-annual Press Preview from the owner’s century home in Prince Edward County. The event brought together top-tier media from Canada and the U.S., combining an in-person gathering with a 40-minute virtual “Lucid Show.” Media received dynamic brand pitches, founder clips, and curated gift boxes to experience products first-hand. By focusing on sustainable, lifestyle-forward brands, we delivered cohesive storytelling for short-lead summer/fall features and long-lead holiday/winter gift guides. Attendees left with strong pitches, fresh ideas, and direct access to the brands behind them.
Los Angeles Press Preview – January 2025
We hosted a 45-minute virtual Seasonal Press Preview from the owner’s Hollywood Hills penthouse, highlighting curated sustainable and innovative brands. Media engaged via dynamic pitches, live Q&A, and curated product boxes. Over 100 outlets attended, generating strong press coverage for clients and keeping brands top-of-mind with editors across the U.S. and Canada.
New York Multi-Client + Virtual Holiday Press Preview – July 2024
Lucid hosted small group presentations at the Smyth Tribeca Hotel in NYC paired with a Zoom presentation for broader reach. Editors previewed curated brands, explored product launches, and received media kits and gift boxes. The hybrid format enabled meaningful media engagement and amplified coverage across short-lead holiday stories and long-lead features.
February 2023 NYC + Virtual Press Preview
Our 16th annual preview returned in-person to Smyth Tribeca Hotel in NYC, complemented by a virtual Zoom session for Canadian and U.S. media. Media received one-on-one presentations, curated story pitches, and product trials. The combination of in-person and virtual events maximized reach, secured interviews, and reinforced editorial coverage across lifestyle, fashion, wellness, and gift guide features.
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July 2022 Virtual Press Preview
Lucid Communications hosted a virtual Seasonal Press Preview from the owner’s new century home/Airbnb, Brunswick House, in scenic Prince Edward County. The 45-minute Zoom session connected top-tier media across Canada and the U.S., featuring dynamic brand pitches and screen-shared founder videos to help media build relationships and highlight thought leadership opportunities. Attendees received curated gift boxes to taste, try, and photograph products, providing a near hands-on experience from afar. The event successfully amplified press coverage and kept client brands top-of-mind with editors and producers.
Here is some feedback from our media guests!
“Can I just say, the energy you two have during these previews is such a VIBE! Keep up the amazing work 🙂 It’s so much better to see people do what they love and share products they believe in rather than read off of a slide that we are all seeing at the same time. The pandemic has been tough but you two are still keeping Zoom fun! 🙂– Katie Scott, Producer | ET Canada
“Working in lifestyle television, I go to many media previews but am always most impressed on how Lucid is able to position their clients in a way that really stands out and inspires new ideas. Michelle and Alanna are so friendly and make their previews exciting by pinpointing what makes each of their clients unique, and how they relate to what’s current in the world. I would walk away with not only knowledge of unique and new products to feature on air, but even pitch ideas for new segment concepts.” – Davida Houston, The Marilyn Denis Show
” I just wanted to follow up and say I was SO impressed by your presentation and cannot wait to experience these small business up close and personal. Thanks again for including me!!” – Michelle Elvin, Chicago Parent Magazine
” Thanks so much for coordinating! It was so fun and great to see all of the product, even if virtually 🙂 Looking forward to working together in the future!” – Katie Maguire, Hunker
“I was floored by both the presentation and the box I received in the mail a few days ago. Thank you so much for organizing and introducing me to these products! I wrote up some of them and included some others in product round-ups…” – Kalina Nedelcheva, Trend Hunter
“I just wanted to say thank you so much for the generous package 🙂 I just received it today and it felt like Christmas! All of the goodies will of course be top of mind for future H&H product round-ups.” – Victoria Christie, House and Home Magazine
Below is a list of several media outlets that have attended these exclusive press events in the past.
Toronto Presentations:
Canadian Living | Fashion magazine | Chatelaine | Flare | CityLine | Refinery 29 | Hello! Canada | eTalk | Marilyn Dennis Show | Breakfast TV | Style at Home | Canadian House and Home | Wedding Bells | Toronto Life | Toronto Star | The Kit | Globe and Mail | National Post | Toronto Sun | Today’s Parent | Best Health | Elle Canada | Huffington Post to name a few.
NYC Presentations:
InStyle | Vogue | Harper’s Bazaar | Marie Claire | Cosmo/Seventeen Magazine | Good Housekeeping | Nylon | Time Out NY | Town & Country | ELLE | O Magazine | Family Circle | Well + Good | Teen Vogue | Huffington Post | Vanity Fair | Harpers Bazaar | WWD | Real Simple | Health | Shape | Self | Glamour | Allure | Refinery 29 | Goop….and many more stylists, freelancers and producers.
Video footage and past press on events:
* Click here for a sizzle reel video from a past event
* Profile story from Biz Bash on a past Spring Fever
Lucid Seasonal Press Previews 