About

Lucid Communications’ Virtual Seasonal Press Preview

On July 22nd, Lucid Communications will host its highly anticipated Virtual Seasonal Press Preview from our founder’s century home, Brunswick House, in beautiful Prince Edward County. The event brings together nearly 100 top-tier media contacts from across Canada and the United States, including editors, producers, freelancers, content creators, and broadcast teams actively working on seasonal stories, trend pieces, product roundups, and holiday gift guides.

Over the past several years, our Virtual Press Previews have become one of Lucid’s signature programs, providing brands with direct access to influential media in an engaging, efficient, and highly curated environment. These 45–60 minute presentations allow brands to tell their stories, introduce new products, showcase founders, and build meaningful relationships with media—all without the logistical challenges of a traditional in-person event.

During the live Zoom presentation, attendees are guided through a series of curated brand presentations, product demonstrations, and founder videos, allowing media to connect directly with the people behind the brands. We have found that screen-sharing founder videos not only creates a more personal experience but also generates valuable thought leadership opportunities and interview requests long after the event concludes.

To ensure media can experience products firsthand, attendees receive carefully curated gift boxes featuring participating brands. These shipments allow journalists, producers, and creators to touch, test, taste, photograph, and review products from home, creating a near hands-on experience that consistently drives coverage and product placements.

Following the presentation, attendees receive access to a private online press room containing high-resolution images, media materials, founder information, product details, and direct contact information. Our team then continues with targeted media outreach and follow-up, helping secure interviews, product placements, reviews, trend inclusions, gift guide coverage, and broader feature stories.

A Proven Media Platform

Lucid’s Seasonal Press Previews have been hosted in Toronto, New York City, Los Angeles, and Prince Edward County, with previous events taking place at prestigious venues including The Hazelton Hotel, Windsor Arms Hotel, The Thompson Hotel, The Templar Hotel, AKA Hotel and The Smyth Tribeca Hotel in New York City.

Over the years, we have hosted more than a dozen virtual and in-person previews, welcoming hundreds of media guests and generating significant coverage for participating brands across the lifestyle, wellness, beauty, home, fashion, food, and sustainability sectors.

Why It Works

Our previews are designed to create genuine connections between brands and media. Rather than relying solely on traditional product mailers or email pitches, we bring journalists face-to-face with founders, product experts, and compelling brand stories in a highly curated setting.

The result is:

• Stronger media relationships

• More meaningful product experiences

• Increased founder visibility and thought leadership opportunities

• Short-lead and long-lead editorial coverage

• Holiday gift guide placements

• Product reviews and roundups

• Broadcast and podcast opportunities

• Ongoing editorial conversations long after the event concludes

Recent Media Feedback

“Can I just say, the energy you two have during these previews is such a VIBE! Keep up the amazing work.”– Katie Scott, ET Canada

“Michelle and Alanna make their previews exciting by pinpointing what makes each client unique and relevant. I always walk away with story ideas and segment inspiration.”– Davida Houston, The Marilyn Denis Show

“I was so impressed by your presentation and can’t wait to experience these brands up close and personal.”– Michelle Elvin, Chicago Parent

“Thanks so much for coordinating. It was so fun and great to see all of the product, even virtually.”– Katie Maguire, Hunker

“I was floored by both the presentation and the box I received. Thank you for introducing me to these products.”– Kalina Nedelcheva, Trend Hunter

Past Attending Media Include

Canada
Canadian Living, Chatelaine, Fashion Magazine, Cityline, Breakfast Television, The Marilyn Denis Show, Toronto Life, House & Home, The Globe and Mail, National Post, The Kit, Hello! Canada, Today’s Parent, Best Health, Elle Canada, Refinery29 Canada, and many more.

United States
Vogue, Harper’s Bazaar, ELLE, InStyle, Well+Good, Allure, Shape, Self, Glamour, Real Simple, Good Housekeeping, Marie Claire, Teen Vogue, Town & Country, WWD, Goop, Nylon, Health, Vanity Fair, Refinery29, and many more.

With nearly 100 media expected to attend on July 22nd, the Virtual Seasonal Press Preview continues to be one of the most effective and cost-efficient ways for brands to build awareness, generate coverage, and establish meaningful relationships with top media across both Canada and the United States.