Here is a brand-line up from our 2021 Holiday Zoom Preview!
For high res images from any brand, or for interview requests don’t hesitate to email us:
michelle [at] lucidcommunications.ca OR alanna [at] lucidcommunications.ca
Please note that all of our clients not only offer great products and services, but also are founded and run by inspirational entrepreneurs who make for excellent profile stories, or can add in expert thought-leadership quotes for any stories you may be working on.
AOB is Canada’s newest haircare line founded by Celebrity Hairstylist Aaron O’Bryan. Established in April 2020, the brand is a culmination of Aaron’s 10 years of industry experience and entrepreneurship. AOB creates high quality hair products that feature innovative low-waste packaging, a scent that turns heads, and incredibly potent ingredients. Their products’ efficacy, combined with the brand’s dedication to always doing what is best for the customer, have quickly placed AOB as a top destination for all things haircare.
Having taken care of the top names in Canadian television for over a decade, Aaron O’Bryan is best known as one of Canada’s most sought-after celebrity hair stylists. He is also widely recognized for his work as a television personality and hair expert on The Marilyn Denis Show, Canada’s Top Lifestyle Show, Your Morning and TSC (Today’s Shopping Choice). In 2015, Aaron opened his own hair salon, The Cellar Salon, in downtown Toronto. His award winning salon houses some of the most creative and ambitious stylists in Canada who truly care about the art of hair.
Using his professional expertise and industry savvy to create his own line of hair products has been an exciting yet organic next step for Aaron O’Bryan. As his brand continues to gain national recognition, Aaron is proud to be paving the way in high-performance, innovative, and luxurious haircare.
AOB can be shopped online and shipped throughout Canada.
Vancouver-based natural skincare line, GLACYO, is driven by inclusivity, efficiency, and ethical responsibility. Entering the market in February 2020, founders Angelic Luong and Dr. Nhat Nguyen have spent 8+ years honouring their integrative philosophy to skin health. Their technically flawless and sophisticated products are the perfect “last step” in any holistic skincare routine. Formulated with glacial marine mineral water from Canada’s West Coast alongside Polish-derived amber extract, GLACYO leverages bio-active and clean ingredients for luminous, plump and well-hydrated skin. Backed by science and nurtured by nature, GLACYO is celebratory of all skin types and genders!
Famous for her youthful skin and joie de vivre, in her late 40s, Angelic truly lives an artful, intentional life. Today she runs countless charity events and cares for three children, is a patron of the arts, and a celebrity in her own right in Vietnam. She wants nothing more than to bring her passion for artful living to the world.
Born and raised in a small town in Vietnam, Oxford graduate Dr. Nhat Nguyen is committed to positively impacting other people’s lives as an international scientist. Her natural skincare research reveals that the key to a glowing, healthy complexion is more than skin-deep. It starts with a healthy lifestyle of clean foods, quality sleep, a balanced environment, and a positive mindset. She formulates only the best natural products as a comprehensive approach to radiant skin.
Together, Dr. Nhat Nguyen and Angelic make a powerhouse female team bringing GLACYO’s premium skincare products to the world.
Shipping worldwide, GLACYO can be purchased through their online storefront.
At Josh, they know better than anybody that hair is an extension of our identity. That’s why they have created an impeccably curated box of tried-and-true products that take at-home hair care to the next level. From luxurious serums to handcrafted satin scrunchies, Josh has everything you need to start loving your locks.
Whatever your hair goals may be, Josh has got you covered. The Josh Box consists of a detangling brush, locally-made scrunchie, magnetic eyelash kit, exclusive microfibre hair towel, and various top-selling products from luxury Canadian hair care line, Oligo. Created with every hair type in mind, the Josh Box brings you salon quality solutions to any of your hair care concerns, all from the comfort of your own home.
Josh was founded by long-time friends Sharon Mudavanhu and Johanne Walker. Sharon is a master colourist and hair educator based out of Toronto, and Johanne is a hair-obsessed entrepreneur committed to empowering women everywhere. Sharon’s extensive industry expertise paired with Johanne’s unwavering love of great products make them the perfect duo. Click here to learn more about the founders.
Josh understands the importance of giving back to the community. That’s why they are firmly dedicated to donating a percentage of each Josh Box sold to Sistering: a Toronto-based multi-service agency for at-risk women and trans people who are homeless or precariously housed. They also see value in environmentally-friendly business practices, and actively work toward eliminating waste associated with their packaging. After all, the priority is luxurious products, not luxurious packaging!
The Josh Box can be shopped online and shipped within Canada. Stay tuned for updates and upcoming projects!
kaia naturals is a women-owned and operated, Canadian indie beauty line invigorated by the earnest philosophy that every body deserves clean beauty. Without compromising ethics, sensitivity, or scent, kaia’s thoughtfully curated collection features natural detoxifying underarm care powered by activated charcoal, biodegradable cleansing cloths, detoxifying overnight dry shampoo, and a transporting mineral-rich hot bath ritual that imitates a Japanese Onsen hot spring. Their streamlined everyday essentials prioritize quality, non-toxic, and cruelty-free formulas that render a game-changing approach for prudent beauty enthusiasts.
You can have the confidence that when a product launches at kaia, founder and beauty industry maven, Mary Futher, has thoroughly vetted the efficacy, integrity, and sustainability. Mary has been devising beauty products for over two decades, working for prominent luxury brands such as, Yves Saint Laurent. In 2010, she left the global brand world to launch a brand that focuses solely on developing clean products that don’t necessitate bypassing or compromising ingredients. Transparency of ingredients and award-winning product innovation is the foundation of Mary’s vision.
Stripping away unwanted odours and unnecessary taboos, kaia naturals believes that you don’t need multiple products, you simply need high-quality ones.
For thought leadership/expert tips, check out Mary Futher’s aka “Madame Sweat”, TikTok or her weekly column, Little Book of Human Discomforts. Both deliver quick fix, home remedy, or clean beauty product suggestions for various human discomforts that some may find too embarrassing to discuss.
All products can be ordered online both in Canada and the US.
Visibility: Kaia Naturals has been featured internationally in print and online by Allure, Buzzfeed, Wallpaper, NYLON, Mindbodygreen, Hello Canada, The Telegraph, The Globe and Mail, Yahoo Canada Style, and The Star.
Kōv is Vancouver’s newest skin and body care line on a mission to create responsibly sourced, completely natural, and totally amazing products. Offering a simple yet lavish collection, Kōv’s products are thoughtfully designed to deeply nourish the skin while keeping the environment as their #1 priority. Their signature scent is reminiscent of the Pacific Coast’s ocean breeze and fragrant spruce trees, instantly refreshing and invigorating the senses.
Boasting a small but mighty collection of velvety-smooth moisturizing lotion, hydrating hand wash, and a soon-to-come glacial clay mask, Kōv’s products are filled with nutrient-dense oils and botanicals. One of their favourite ingredients, giant kelp, is sustainably harvested and used in their products hydrate the skin and restore its natural PH. All of the Kōv’s ingredients are completely organic, natural, and thoughtfully-sourced, allowing them to tap into the power of naturally-derived formulations.
Kōv was founded by Alicia Munro and her partner/Co-Founder, Miguel Quezada, in 2020. Alicia had been working in operations management, and Miguel had been working in Vancouver’s restaurant scene. Both Alicia and Miguel were captivated by the power of local, high-quality, and sustainable materials and ingredients. As the pair were avid skincare users, they began to dive into the potentially harmful ingredients in their favourite products. After discovering that the majority of ingredients used were endocrine disruptors, and that only 9% of plastics had ever been recycled, they knew that there must be a better way. Alicia and Miguel began experimenting at home, creating products inspired by the wonder of the Pacific coast. Shortly thereafter, Kōv was born.
Since the start, Kōv has made it their mission to create effective products that are good for both people and the planet. Beyond sourcing sustainably-harvested and natural ingredients, Kōv ensures that their shipping materials and packaging are completely compostable. Their beautifully-scented products come in chic blue bottles that look great on any countertop or shelf, and can be topped up using their refill pouches to further reduce waste.
Kōv is a proud to partner of 1% for the Planet, which works to conserve habitats for marine life, and Raincoast Conservation, which protects the lands, waters, and wildlife of coastal British Columbia.
Learn more about Okoko’s newest product, Délice – Dragon’s Blood + Retinol Overnight Mask from the founder and formulator herself – click here to meet Oyéta Kokoroko and learn about all the key ingredients that Délice offers.
Based in Vancouver, Canada, OKOKO Cosmétiques is a luxury skincare brand that creates sustainably-sourced, high-performance, and science-backed products. Their skincare formulations are entirely nature-derived, and each ingredient is carefully selected to support the vital functions of a healthy, youthful complexion. Whether you’re a green beauty enthusiast or a lover of lavish skincare, OKOKO’s handcrafted and unrefined products are the perfect addition to your skincare lineup.
Transparent labelling, ingredient purity, and environmental consciousness are at the core of OKOKO’s mission. From sourcing to production, hours are invested in research and development to bring you products that are both sustainable and effective. Using only the purest botanical extracts and oils, many of which are sustainably wildcrafted, the OKOKO range is rich in high-quality and precious ingredients that will work to transform your skin. No exaggerated claims or cheap fillers here!
Visibility: OKOKO Cosmétiques has been featured in various print and online publications, such as Forbes, Fashion Magazine, The Globe and Mail, The Toronto Star, Flare Magazine, ELLE Canada, The Kit, Chatelaine and more.
Established in 2005, Pretty In The City Lash & Brow Bar has been providing exceptional aesthetic services with cutting edge techniques, high-level professionalism, and the best products on the market for twelve years. Founder and master stylist, Veronica Tran, focuses on bespoke lash and brow services to enhance, compliment and balance the symmetry to your face. Quality takes time, and each appointment is timed accordingly to allow for individual customization, proper implementation of skilled techniques, and sanitation protocols. The lash and brow technicians are well trained and dedicated to their craft. Customers of the beauty parlour experience unparalleled expertise in a friendly, relaxed environment.
Pretty In The City founder, Veronica Tran, is one of the first estheticians in Toronto, to train in the art of eyelash extensions, attending workshops in both Toronto and New York. Her expertise can be seen in many national magazines including Flare, FASHION, Elle Canada, Elevate, and Best Health. She holds several eyelash extension certifications in both classic and volume techniques, a diploma as a Skin Care Technician and Permanent Make-Up Technician, as well as several certificates for infection control. Attending workshops, seminars, and conferences on an annual basis, Veronica is always up to date with the newest innovations and industry standards. Her latest accomplishments include several master classes for Volume Eyelash Extensions and Microblading with well-regarded industry professionals such as Irina Levchuk, Daria Chuprys, and Branko Babic. Veronica is also one of the first in Canada to be certified with PhiBrows.
Visibility: Veronica and Pretty in the City have been featured in The Globe and Mail, Elle, Elle Canada, Flare Magazine, MSN, Chatelaine, The Kit, Refinery 29, Well and Good, Fashion Magazine, American Spa, Toronto Beauty Reviews and more.
Province Apothecary is a holistic skincare and wellness brand recognized both for its effective natural skincare products and custom organic facials. PA is leading the way in green beauty with a unique blend of 100% active plant based, synthetic-free ingredients, establishing itself as a brand focused on a whole-body approach to beauty.
Owner and founder Julie Clark’s journey into natural skincare developed out of her own struggles with allergies and eczema. Unable to find products that were pure and effective enough to heal her sensitive skin, she began blending her own. Now an accredited Holistic Health Practitioner and Aromatherapist, Julie continues to develop new products drawing inspiration from her facial clients, the weather and the seasons.
Province Apothecary sources the highest quality organic, wildcrafted ingredients from each Canadian Province and hand-blends these ingredients in small batches to create skincare that will nourish + balance skin. Julie’s favorite ingredients include: seaweed from Nova Scotia, maple syrup from Quebec, organic sunflower oil from Ontario, organic beeswax from Alberta, organic lentil flour from Manitoba, and organic raspberry oil and glacial clay from British Columbia. PA is blending the wilds of Canada into nourishing and balancing skincare.
All products are free from: petroleum, parabens, synthetic fragrances and ingredients, endocrine disruptors, carcinogens, dyes, alcohol, solvents, pesticides, genetically modified organisms (GMOs), palm oil or derivatives, cosmetic grade ingredients and toxins of any kind.
Stockists: 175 Canadian + USA retailers including CAP Beauty in both NYC and Los Angeles, Follain, Free People, Whole Foods Market, The Detox Market, Well.ca and Credo Beauty. All products can be ordered online both in Canada and the US – and can shipped nationally.
Visibility: Province Apothecary PA has been featured internationally in print and online by Vogue, W Magazine, Huffington Post, InStyle.com, Allure, Brides, Byrdie, Well and Good, Garance Doré, Wallpaper, Cool Hunting, Protein, Refinery 29, and Our Body Book. In addition, a number of Canadian publications including: Canadian Living, Fashion Magazine, En Route Magazine, Chatelaine, Flare, Elle Canada, Today’s Parent, Toronto Life, Globe and Mail, and The Toronto Star.
Sade Baron is a natural performance body care brand that was founded through the inspiration of the body’s ability to heal and correct itself. Through this inspiration, the Sade Baron mother-daughter team dedicated themselves towards creating beautiful, clean and superior, high performance bodycare products that contain only the most virtuous ingredients that your body needs and loves. Every ingredient in Sade Baron‘s products are natural, sustainable, plant-based and 100% vegan. All their fragrances, scents and aromas come from essential oils. Sade Baron‘s two-hundred ingredients come from over forty-five countries although, whenever possible, certain ingredients are purchased from local farmers. These ingredients include, lavender, calendula, hemp seeds and oil.
Sade, the co-founder of Sade Baron, has been a midwife and nurse for thirty years in addition to a master soap batch and main formulator. Through her medical career and love for botany she saw first hand the serious effect that clean body care products have on one’s quality of life and well-being. Through these experiences, in addition to a deep passion for body care, Sade teamed up with her daughter and created a natural body care brand like no other.
Sade Baron products are handcrafted in small batches using socially responsible ingredients. This ensures that the products are of the highest quality while maintaining the integrity of the end product. All products are without: Silicones, Mineral oil, Palm oil, Petrochemicals, Parabens, Polyethylene, Sulfates, GMO’s, DEA/TEA, Phthalates, Drying Alcohol, Synthetic dyes or fragrances, Gluten or Animal by-products. Sade Baron is 100% women owned and operated and they create all of their products independently and ethically.
Visibility: Sade Baron has been featured internationally in print and online by Harper’s Bazaar, Best Health, ELLE Canada, The Globe and Mail, The Kit, The Huffington Post, Chatelaine, Toronto Star, The Zoe Report, and Refinery29. Sade and Rachel have recently been featured on-air on eTalk.
Handcrafted in small batch copper-pot stills, Empress 1908 Gin is a collaboration between Victoria Distillers and the legendary Fairmont Empress Hotel in Victoria, British Columbia. On top of traditional botanicals, Empress 1908 adds a signature blend of black tea served at the Empress Hotel, as well as butterfly pea blossom, an exotic herb that lends the gin a warm herbal earthiness and natural indigo colour. Empress 1908’s exquisite taste, delicate aroma, soft texture, and remarkable presentation set it apart from traditional spirits, and provide the perfect base for a new multi-sensory cocktail experience.
Empress 1908 Gin is a remarkable spirit that could have only been created in the city of Victoria, on beautiful Vancouver Island, where rugged mountains meet the beautiful Pacific Coast. It is a place where tradition is honoured, nature is revered, and artistic expression drives innovation. Perched on the edge of the continent, Empress 1908 is inspired and guided by the natural world. They embrace the wild, and respect both the saltwater that surrounds them and the pristine fresh water used in their gin. Empress 1908’s commitment to nature extends beyond the product to include sustainable production practices, including a geothermal cooling system used in their distillery. Empress 1908 is proud to be paving the way in sustainable spirits.
Visibility: Empress 1908 has been featured in various international print and online publications, such as WWD, Forbes, Town and Country, Thirsty, Global News, Buzzfeed, Chatelaine, and Flare Magazine.
Great Lakes Brewery is one of Ontario’s oldest craft breweries. A fiercely independent owned and operated business, they have specialized in creating flavourful and high-quality beers for over 30 years. From unique ales and premium lagers to refreshing ready-to-drink sodas, GLB offers a wide variety of beverages that appeal to beer and spirit lovers alike.
Great Lakes Brewery takes tremendous pride in producing some of Canada’s finest beer, using only the best ingredients and most talented brewers in the industry. It comes as no surprise that they have received the Canadian Brewery of the Year award twice, and have been honoured at the Golden Tap awards as the Best Brewery in Ontario four times. As GLB continues to grow, they remain steadfast in their mission to provide Canadians with unique, delicious, and affordable beverages.
Great Lakes Brewery is excited to introduce their newest endeavour: Great Lakes Spirits. Now fully licensed as a distillery, Great Lakes Spirits has launched an incredible ready-to-drink vodka soda with citrus that is reminiscent of fresh squeezed lemonade without the sugar. Stay tuned for more incredible spirit-based beverages!
Great Lakes Brewery’s wide range of beverages can be shopped online and shipped across Canada or purchased at select liquor stores.
Windfall Cider is Canada’s urban cidery based in Vancouver, BC. Windfall believes in making your own luck, and they are here to turn the world of cider on its head. They find the best BC apples, the purest juice, and experiment with old-world techniques to create a one-of-a-kind cider like you’ve probably never tasted before. Like a little sip of good fortune in every can.
Windfall works closely with community farmers to find the very best produce that their province has to offer, all the while ensuring that local suppliers are properly compensated. They experiment with as many traditional methods and interesting flavours as possible, playing with yeast strains, wild ferments and barrel aging. Windfall stays true to their local roots, using only fruits and botanicals native to the Pacific Northwest. The result is a diverse roster of crisp, distinct, and playful ciders that you’ll want to drink year-round.
Windfall’s founders, Jeff and Nathaly Nairn, fell in love with Spanish cider on a trip to Mexico City. After exploring with cider-making as a hobby for several years, they took the plunge and established their very own cidery, Windfall Cider. In an industry overrun with very sweet and generic ciders, they set out to create crisp, refreshing and unique blends. After learning what they could from old-world methods passed down by generations of cider makers, Jeff and Nathaly experimented until their cider was just right— and entirely different than anything else in Canada.
Visibility: Windfall has been featured in various North American print and online publications, such as Globe and Mail, Quench, Daily Hive, Chatelaine, The Growler BC, Scout Magazine, and Trend Hunter.
Fashion + Accessories
About: Tailoring a contemporary approach to the world of sleep and loungewear fashion basics, Hernest Project is a Quebec-based founded by Cassandra Osborn in 2018. Creating a new category of sleep and lounge essentials, Hernest’s style is reflective of the compassion we extend to our bodies, a twist on the meaning “earnest.” Their thoughtfully curated selection of joggers, shorts, tees, tanks, sweatshirts, and dresses, offer live-in-it soft garments ranging from sizes 2XS – 4XL.
Credibility and transparency are the cruces of Hernest Project. They strive to minimize the carbon emissions required to make and transport their products. For unavoidable emissions, the team invests in projects that reduce global carbon emissions and reverse climate change; including: wind power in Turkey, clean drinking water in Cambodia, and reforestation in the United States. Every order confirmation email includes an outline of community contributions each purchase supports alongside an official digital Carbon offset certificate from their partner, Green Story- with a unique transaction ID to ensure the validity of the offset.
Advocating for fashion to be a catalyst for change, Cassandra values natural systems’ regeneration and removing barriers that prevent people from fully participating in a socially just world. Donating new garments to local women’s charities and working with organizations that provide employment opportunities to new immigrants, Cassandra is committed to meaningful impact by way of Hernest Project. Aligning with the UN Sustainable Development Goals set out by the UN in the Paris Agreement of 2015, her team’s sustainability investment roadmap forecasts a carbon positive and water neutral supply chain by 2030.
Hernest Project’s soulful attention to detail, luxurious ageless style and conscientious spirits create comfortable, effortless pieces guaranteed to add a chic twist to any sleep and loungewear drawer. Supporting the one planet we call home, Hernest Project uses mesh packaging to encase each item— doubling as a perfect market bag!
Shipping to North America, Europe, New Zealand and Australia, Hernest Project’s sustainable, sleek, and innovative collection can be shopped through their online storefront.
Meirako ( formerly known as Tiny Zen Memory)
Meirako is Edmonton’s online custom jewelry store manifesting creativity and individuality with each piece. Capturing memories and transforming them into uniquely personal, meaningful, and eternal pieces, their handcrafted line offers customizable jewelry for every commemorable moment life throws at us, from paw prints to sound waves. Ranging from sterling silver and vermeil gold to 10k yellow and rose gold, their focus on quality and design articulates passing moments into forever keepsakes.
From hand-sketching, pendant shaping, buffing, polishing, in-house gold plating, assembling chains, welding, quality inspection, and final checks, Meirako’s small team of 3 hard-working women do it all. The team recognizes that each piece represents a sentimental memory or story, and high-quality materials are imperative to everlasting keepsakes.
Founded by pharmacist turned jewelry designer Kate Ko, Meirako’s curated collection of handcrafted, engravable, customizable, and ready-to-wear accessories embodies the sentiment that every story has to share, no matter how small. Originating from the unfortunate loss of Kate’s friend’s father, Kate made a necklace with the word “proud”—a word her friend’s father had repeatedly used to demonstrate his love for her. When she witnessed her friend’s overwhelming emotions linked to the necklace, she spent years honing her craft. In 2018, Kate launched Tiny Zen Memory (rebranded as Meirako) to capture the special bond of love through the jewelry she creates and curates with a personalized eternal touch.
Shipping worldwide, Meirako can be purchased through their online storefront.
NEAT Method Toronto is the organizing company that will transform your home or office from chaos to composed. They recognize that life gets hectic and that maintaining an organized home can become a challenge. Specializing in organizing, unpacking, and downsizing homes & offices across Toronto, they make the spaces you have functional for the life you live by focusing on creating uniquely personalized systems.
Jen Rowe, Owner, promises an honest approach, a sharp eye for detail, and a personal sense of refined style. Jen has spent the better part of her nearly 20-year career in corporate communications, primarily in the non-profit sector, but has always been an organizer at heart. When she became a parent to her now 5- and 7-year olds, she started to dive deeper into how best to maximize the space in her family’s east end home and make it highly efficient for their lifestyle. In 2019, she parlayed this skillset into a career with NEAT Method.
Jen loves reading with her kids, trying out new gluten-free recipes, practicing Pilates and hot yoga, and sits on the Board of Directors for a local non-profit.
Visibility: NEAT Method has been featured in various high-profile publications, such as InStyle, Martha Stewart Magazine, Parade, The New York Times, Forbes, Architectural Digest, goop, HouseBeautiful, and more.
Kelpy is Vancouver’s newest 100% natural plant food line on a mission to create responsibly sourced, better, faster, and stronger houseplants and edible gardens. Kelpy is thoughtfully designed to sustain green thumbs collections while keeping the environment as their #1 priority.
Curbing limp leaves and nursing happy trees, Kelpy’s natural formulation uses an agricultural fertilizer for centuries until the invention of chemical fertilizer – kelp. Rich in vitamins, minerals and growth hormones, kelp is a natural growth booster producing stronger roots and happier plants. Harvested from the frigid coastal waters of British Columbia, where it grows more than 2 feet a day and is cold processed to retain nutrients and phyto-hormones, Kelpy offers nourishment to your own garden while sustaining our shared one.
Kelpy was founded by Alicia Munro and her partner/Co-Founder, Miguel Quezada, in 2021. Alicia had been working in operations management, and Miguel had been working in Vancouver’s restaurant scene. Both Alicia and Miguel were captivated by the power of local, high-quality, and sustainable materials and ingredients. As the pair were avid skincare users, they created Kōv, a skin and body care line on a mission to create responsibly sourced, completely natural, and totally amazing products.
As natural entrepreneurs, the team has entered the plant food scene by storm. Originated from the pair’s plant food routine of cold processed kelp on their houseplants, they barred witness to faster, bigger and stronger plants. When they looked into it, the team learned that the phyto-hormones in kelp help plants grow and make roots stronger and happier with fewer issues with common pests like spider mites.
Since the start, Kelpy has made it their mission to grow something good, not only for hobby gardens but for the planet. They believe that plants can help plants. And that plants helping plants is a good thing for the planet. Because, here’s the thing: no planet, no plants. No plants, no planet (at least, no planet as we know it).
Health and Wellness:
With mindfulness and movement, anything is possible. That’s why B Yoga creates elevated yoga and fitness essentials that invite you to find action and stillness in the comfort of your own home. Whether you’re an experienced yogi or excited beginner, B Yoga has everything you need to find your perfect balance.
Designed with an emphasis on performance, comfort, and contemporary design, B Yoga’s products stand up to even the most intense modes of movement. From the highly coveted B MAT to their incredible range of bolsters, blocks, massage tools and more, you’ll be empowered to find both inner calm and outer strength.
B Yoga was founded in 2014 by Andrea Morris, whose mission is simple: to support people everywhere in living their best and most balanced lives. Her passion for yoga began in Sydney, Australia, while completing a Masters Degree in International Business. She knew she would someday make yoga her career, but wasn’t sure what that would look like. Fast-forward 9 years, Morris found herself employed at The Stewart Group, her family’s fifth-generation manufacturing and technology company. After working with an innovative type of rubber, she quickly realized that the material’s distinctive qualities— durability, sustainability, and grippy surface— could make the perfect yoga mat.
After endless prototyping and fine-tuning, the B MAT was born. Sparked by the B MAT’s success, Morris expanded B Yoga to offer a comprehensive range of elevated performance-driven essentials for all kinds of movement and meditation.
In Spring 2018, Morris and B Yoga acquired Halfmoon, another female-founded,Canadian yoga and meditation brand. Where B Yoga speaks to the contemporary yogi, Halfmoon is rooted in tradition, making each brand a perfect complement for the other. The two brands are represented by parent company Mindful Collective Co.
B Yoga’s products can be shopped online or purchased through their various retailers.
Visibility: B Yoga has been featured in various international print and online publications, such as Forbes, New York Times, Marie Claire, ELLE Taiwan, CNET, The Strategist, Fast Company, POP SUGAR, Women’s Health UK, Cosmopolitan UK, House Beautiful, and more. In addition, a number of Canadian publications including: Fashion Magazine, House and Home, The Kit, National Post, CBC, Best Health, Zoomer Magazine, The Loop, S/Magazine and many more.
About: Good Citizen is a Los Angeles born Pilates lifestyle brand reimagining Pilates workouts through their vibrant personal loops. Designed to accompany your water bottle and grip socks, their single and double loops are made in the USA and built to protect all Pilates lovers during their workouts. They are also compatible with most Pilates apparatuses. Celebrating style and sanitization, their chic loops are easy to care for and backed with a 1-year warranty. Curbing a wandering mind of the cleanliness of your Pilates straps, Good Citizen keeps your presence in your practice.
Good Citizen is the creation of Los Angeles based Pilates instructor and Latina entrepreneur Jacqueline Hinton. Jackie is a multi-disciplined performer, professional dancer, choreographer, and actor with a B.F. A. in Dance from the University of Texas, where she first discovered Pilates. After graduation, Jackie moved to Los Angeles to pursue her professional career in television, stage, and film. She completed her Pilates certification through the Physical Mind Institute on all Pilates Apparatus and Pilates Matwork. While getting her certification, Jackie imagined a cleaner, healthier Pilates world, and that is when Good Citizen was created.
With over a decade in the Pilates industry and two decades in the dance world, Jackie’s unique understanding of the Pilates, dance, and fitness field is well rounded. Having taught Pilates and danced in Los Angeles for over 20 years, Jackie’s eye for creating a better way to enjoy the practice of Pilates came about in the form of this innovative new Pilates lifestyle label.
Shipping worldwide, Good Citizen’s eco-conscious, sleek, and innovative collection can be shopped through their online storefront.
Grounded in tradition and inspired by transformation, Halfmoon has been Canada’s premier destination for hand-crafted yoga and meditation essentials since 1989. Their products are thoughtfully created just outside of Vancouver, BC, and are designed with an emphasis on function, quality, and comfort. Whether you’re new to yoga and meditation or looking to take an advanced practice even further, Halfmoon’s comprehensive assortment of cushions, bolsters, mats, and more will meet you exactly where you are.
Halfmoon was created by founder Beth McTavish after a trip to Varanasi, India in 1983. While walking by the Ganges River, Beth spotted a group of yogis practicing at the water’s edge. Captivated by their intent and focus, she began her own practice of lyendar yoga, eventually experimenting with handmade props. A red seatbelt became a yoga strap, rolls of cotton batting turned into sturdy handcrafted bolsters, and in 1989 Halfmoon was born.
Since the very beginning, Halfmoon has been guided by traditional yogic values of truth, compassion, community, and kindness. 30 years later, Halfmoon’s intention remains the same— to create beautifully-designed yoga and meditation essentials that inspire everyone to live their best and most balanced lives.
Halfmoon and their sister brand, B Yoga, are represented by parent company Mindful Collective Co. Experts in all things yoga, meditation, and wellness, Mindful Collective’s unwavering vision is to inspire people everywhere to find their balance.
Halfmoon’s products can be shopped online or purchased through their various retailers.
About: Halo is the first product from Cora Therapeutics, an innovative company focused on data-driven solutions for health. Led by founder and Interventional Neuroradiologist Dr. Kieran Murphy, the expert team behind Halo is hauntingly aware of the collateral cost caused by radiation. With 60+ patents, six medical device companies, author of over 165 peer-reviewed publications, Dr. Murphy is a global leader in Interventional Neuroradiology, practicing at the University Health Network in Toronto. The team is rounded out by the Chief Scientific Officer, Dr. Mark Tarnopolsky, MD Ph.D. FRCPC, a leader in the evaluation and development of nutraceutical treatments for disorders associated with oxidative stress including mitochondrial diseases, muscular dystrophy, obesity, fatty liver and ageing. These clinician-scientists are supported by a strong team of health and wellness innovators experienced at bringing revolutionary products to market.
The insidious presence of daily radiation percolates beyond the medical field. Identified by the US Federal Aviation Administration (FAA), aircrew professionals are largely at risk of increasing genetic mutations and cancer due to the nature of radiation endured at high altitudes. The buzz concerning the potential long-term effects of frequent flyers and aircrew staff extends beyond the FAA. Highlighted by VOX, TIME, The New York Times, and Newsweek, there is a growing concern for air traveller safety. Even in a year rocked by a global pandemic that cautioned against travel, 1.8 billion passengers took flight in 2020, leaving 1.8 billion susceptible to harmful cosmic radiation.
Radiation, considered an oxidative stressor, causes excess free radicals to accumulate in the body; likewise to air pollution, UV light, smoking, processed diets and frequent flying. Without protection, these deleterious free radicals infiltrate DNA, contributing to a higher risk for DNA damage and gene mutation. The antioxidant complex can be taken daily or one hour before radiation exposure, with data indicating effective DNA protection.
Halo‘s formulation consists of natural ingredients chosen to fit within the NHPD guidelines to maximize safety and optimize efficacy, while adhering to the highest standards for nutraceutical products. The patented blend of ingredients quenches free radicals and prevents them from damaging the body’s cells. Beyond protection from free radical harm, Halo benefits include strengthened immunity, metabolic support, boosted collagen formation for healthy bones, and more.
Modern Science Meets Ancient Wisdom
HAVN Life is part of a global community taking an active role in the research and development of plant and mushroom based psychedelic and natural health formulations that have been shown to be effective in supporting mental health and performance.
The Vancouver-based company recently launched seven formulations as part of their first line of natural health products that help with mood, stress, memory, energy and immunity. The products are Health Canada approved, with NPN designations and manufactured in-province.
HAVN Life natural health products include a range of high-quality mushroom and plant extracts that help boost immune function and reduce inflammation. Designed to improve productivity, combat daily stressors, boost brain health and energy, these formulations are made with naturally harvested ingredients that are vegan, gluten-free and non-GMO.
Using evidence-informed research, the company’s mission is to unlock human performance and empower people to achieve their full potential. Through end to end extraction, formulation and delivery, HAVN Life aspires to define and standardize the future of modern health and wellness.
Follow @yourhavnlife on Instagram for product information and updates