Press Room


 

Here is the brand-line up and releases from our July 2022 Zoom Press Preview. 

For high res images from any brand, or for interview requests don’t hesitate to email us:
michelle [at] lucidcommunications.ca  OR  alanna [at] lucidcommunications.ca

Please note that all of our clients not only offer great products and services, but also are founded and run by inspirational entrepreneurs who make for excellent profile stories, or can add in expert thought-leadership quotes for any stories you may be working on.

Beauty:

GLACYO

Holiday RELEASE Spring Release  |  Lead release

Vancouver-based natural skincare line, GLACYO, is driven by inclusivity, efficiency, and ethical responsibility. Entering the market in February 2020, founders Angelic Luong and Dr. Nhat Nguyen have spent 8+ years honouring their integrative philosophy to skin health. Their technically flawless and sophisticated products are the perfect “last step” in any holistic skincare routine. Formulated with glacial marine mineral water from Canada’s West Coast alongside Polish-derived amber extract, GLACYO leverages bio-active and clean ingredients for luminous, plump and well-hydrated skin. Backed by science and nurtured by nature, GLACYO is celebratory of all skin types and genders!

Famous for her youthful skin and joie de vivre, in her late 40s, Angelic truly lives an artful, intentional life. Today she runs countless charity events and cares for three children, is a patron of the arts, and a celebrity in her own right in Vietnam. She wants nothing more than to bring her passion for artful living to the world.

Born and raised in a small town in Vietnam, Oxford graduate Dr. Nhat Nguyen is committed to positively impacting other people’s lives as an international scientist. Her natural skincare research reveals that the key to a glowing, healthy complexion is more than skin-deep. It starts with a healthy lifestyle of clean foods, quality sleep, a balanced environment, and a positive mindset. She formulates only the best natural products as a comprehensive approach to radiant skin.

Together, Dr. Nhat Nguyen and Angelic make a powerhouse female team bringing GLACYO’s premium skincare products to the world.

Shipping worldwide, GLACYO can be purchased through their online storefront.

Kambiio

Holiday RELEASE Spring Release

Kambiio is an exceptional skincare brand, created with intention, powered by luxurious African botanicals, and formulating a glow from the inside out. Launching in Toronto in 2021, they ensure only the finest, precious, and functional ingredients with valuable bioactive compounds are selected for their oil-based serums. Deriving exclusively from evidence-based and safe ingredients, their radiance and refining serums are suitable for all skin types; while offering specific transformation for mature, sensitive and stressed complexions. Driven by passion, Kambiio offers skincare that goes beyond the threshold of feeling good to the touch; their plant-powered, small but mighty collection does good, rendering beautiful skin that elevates you.

Formulated out of a labour of love and a background in Pharmaceutical Science and Drug Quality Assurance, founder Maryann Okoro, is committed to delivering essential and effective skincare products for optimal skin vitality. As a young girl buying one potion or lotion every other week, searching for the best product for her skin, launching Kambiio evolved naturally. After enrolling in an organic skincare formulation course, she studied the intricacies of formulations and ingredients in her daily products, not just marketing buzzwords. Fascinated with plant oils and given her African roots, she explored the richness and luxuriousness of plant botanicals from Africa. After formulating her first product, her path was apparent, and she began creating skincare that felt good, inspiring, and empowering.

Shipping to Canada and the US, Kambiio can be purchased through their online storefront, with complimentary shipping on all orders.

Hereward Farms

Holiday RELEASE Lead RELEASE  |  Founder Video

About: Since 2020, Ontario-based lavender-infused farm-to-skin body and home line, Hereward Farms, has crafted non-toxic, cruelty-free products that support beautiful, radiant skin and a healthy body. Their spa-quality collection is grown on their 150-acre farm in East Garafraxa, an hour outside of the Greater Toronto Area, and features botanically-rich facial products, beauty tools, house and home essentials and more! Sustainably grown and harvested, Hereward guarantees that only nature’s most precious elements are used while being free from GMOs, chemicals, parabens, sodium lauryl sulphates, phthalates, artificial fragrances/colours or silicon/petroleum bases and are never tested on animals.

The basis of Hereward’s products is the healing benefits of lavender. Their all-natural oils are mixed with a subtle amount of vital oils, infused lavender oils and carrier oils, guaranteeing a premium product with fresh ingredients that save your skin and the environment from unnecessary chemicals every application. Handmaking and expertly blending the purest ingredients in small batches, Hereward ensures that all products receive equal care with attention to preserving shelf-life.

Hereward farms have been in founders Stephen and Julie Burnett’s possession for five generations when Stephen’s family settled on the land. Actively involved in the farm community, Stephen and Julie test ran infusing products from 40 lavender plants in 2020, which resulted in a massive success and led them to plant 3,000 lavender crops for the 2021 season. Now, they are committed to providing the most beautiful, thoughtfully curated products using nature’s purest ingredients to balance, treat, and restore skin through the unique hands-on opportunity to curate at every stage of creation.

Without cutting corners adding fillers or fragrances, the duo strives to maintain a 100% Canadian ingredient list and minimize the use of plastic through amber glass packaging while maximizing nature’s beautiful simplicity and complex variations from propagation to distillation.

Shipping across North America, all products can be purchased on-site at Hereward lounge + boutique or through their online storefront.

Prettykind

new launch RELEASElead Release

Prettykind is a Canadian-based and black-owned cosmetic and haircare brand that believes an effortless makeup and haircare routine should be accessible to all shades, tones and strand types. Since launching in 2020, they’ve dedicated their line to creating a high-performance, dynamic, and affordable beauty line specifically for brown and black skin and curly hair types. While they specialize in curl care, their products range from multipurpose hair tonics and shine-inducing styling creams to lightweight foundation sticks. Prettykind packs every product with integrity and is committed to supporting women through beauty products and encouraging social content.

Prettykind was born out of the global Covid-19 lockdown in 2020. After moving to Canada from Nigeria in 2017, co-founder and CEO, Toyin Okezie-Mba’s stash of basic cosmetic and haircare ran dry. Local drugstores didn’t run in her shades, nor did they offer products for her hair concerns—this untapped Toyin’s potential to replenish beauty bags for her daughter, Michelle, who will, one day, have friends in all possible shades of skin tone and hair types. She created Prettykind to battle the low self-esteem and lack of confidence when shopping for everyday essentials, with a goal to inspire her daughter not to change herself to fit the mold, but to change the mold.

Entrepreneurship lights Toyin up. As a brand manager affected by a company-wide downsizing, entrepreneurship was her solution to this devastating experience. One of the businesses she founded was a bakery. Starting with two kilograms of flour, two small baking trays, and the small four-burner gas oven in her kitchen ended with five employees and a fully equipped commercial kitchen producing hundreds of baked goods daily. With training as a chartered accountant, Compliance officer and completing her MBA from the Univesity of Toronto while having two children under four, Prettykind is her latest entrepreneurial adventure.

Prettykind formulates without additives. They offer vegan, cruelty-free, fragrance-free and paraben-free cosmetics and paraben-free, sulphate-free, paraffin-free haircare with no synthetic colours ensuring a gorgeous, radiant finish without any irritation to the skin or hair.

Shipping worldwide, Prettykind can be purchased through their online storefront.

Province Apothecary

Holiday RELEASE  | Spring ReleaseFounder Video

Province Apothecary is a holistic skincare and wellness brand recognized both for its effective natural skincare products and custom organic facials. PA is leading the way in green beauty with a unique blend of 100% active plant based, synthetic-free ingredients, establishing itself as a brand focused on a whole-body approach to beauty.

Owner and founder Julie Clark’s journey into natural skincare developed out of her own struggles with allergies and eczema. Unable to find products that were pure and effective enough to heal her sensitive skin, she began blending her own. Now an accredited Holistic Health Practitioner and Aromatherapist, Julie continues to develop new products drawing inspiration from her facial clients, the weather and the seasons.

Province Apothecary sources the highest quality organic, wildcrafted ingredients from each Canadian Province and hand-blends these ingredients in small batches to create skincare that will nourish + balance skin. Julie’s favorite ingredients include: seaweed from Nova Scotia, maple syrup from Quebec, organic sunflower oil from Ontario, organic beeswax from Alberta, organic lentil flour from Manitoba, and organic raspberry oil and glacial clay from British Columbia. PA is blending the wilds of Canada into nourishing and balancing skincare.

All products are free from: petroleum, parabens, synthetic fragrances and ingredients, endocrine disruptors, carcinogens, dyes, alcohol, solvents, pesticides, genetically modified organisms (GMOs), palm oil or derivatives, cosmetic grade ingredients and toxins of any kind.

Stockists: 175 Canadian + USA retailers including CAP Beauty in both NYC and Los AngelesFollainFree PeopleWhole Foods MarketThe Detox MarketWell.ca and Credo BeautyAll products can be ordered online both in Canada and the US – and can shipped nationally.

Visibility: Province Apothecary PA has been featured internationally in print and online by VogueW MagazineHuffington PostInStyle.comAllureBridesByrdieWell and GoodGarance DoréWallpaperCool HuntingProteinRefinery 29, and Our Body Book. In addition, a number of Canadian publications including: Canadian LivingFashion MagazineEn Route MagazineChatelaineFlareElle CanadaToday’s ParentToronto LifeGlobe and Mail, and The Toronto Star.

Sade Baron

Holiday RELEASE  |  spring Release

Sade Baron is a natural performance body care brand that was founded through the inspiration of the body’s ability to heal and correct itself. Through this inspiration, the Sade Baron mother-daughter team dedicated themselves towards creating beautiful, clean and superior, high performance bodycare products that contain only the most virtuous ingredients that your body needs and loves. Every ingredient in Sade Baron‘s products are natural, sustainable, plant-based and 100% vegan. All their fragrances, scents and aromas come from essential oils. Sade Baron‘s two-hundred ingredients come from over forty-five countries although, whenever possible, certain ingredients are purchased from local farmers. These ingredients include, lavender, calendula, hemp seeds and oil.

Sade, the co-founder of Sade Baron, has been a midwife and nurse for thirty years in addition to a master soap batch and main formulator. Through her medical career and love for botany she saw first hand the serious effect that clean body care products have on one’s quality of life and well-being. Through these experiences, in addition to a deep passion for body care, Sade teamed up with her daughter and created a natural body care brand like no other.

Sade Baron products are handcrafted in small batches using socially responsible ingredients. This ensures that the products are of the highest quality while maintaining the integrity of the end product. All products are without: Silicones, Mineral oil, Palm oil, Petrochemicals, Parabens, Polyethylene, Sulfates, GMO’s, DEA/TEA, Phthalates, Drying Alcohol, Synthetic dyes or fragrances, Gluten or Animal by-products. Sade Baron is 100% women owned and operated and they create all of their products independently and ethically.

Visibility:  Sade Baron has been featured internationally in print and online by Harper’s Bazaar, Best Health, ELLE CanadaThe Globe and MailThe Kit, The Huffington Post, Chatelaine, Toronto Star, The Zoe Report, and Refinery29. Sade and Rachel have recently been featured on-air on eTalk. 

Pure + Simple

Holiday RELEASElead Release

Pure + Simple is a Toronto-based all-natural skincare and wellness spa basting simple, result-driven and natural products and services since2000. Their all-natural and complete skincare line is inspired by the principles of Ayurveda and the belief that a beautiful complexion comes from a healthy and holistic approach to skincare. Through a full-body integrated approach, their nutrient-dense and efficacious ingredients deliver products that go beyond the threshold of a surface-level glow and show visible results for skin concerns like acne, scars, or fine lines. Beyond their core line, they carry over 20 out-of-house brands, with every product on their shelves being free from parabens, petrochemicals, silicones, phthalates, sulphates, or synthetic fragrances and dyes.

Sustainably is at the crux of Pure + Simple. The team is proud to support local environmental organizations such as Planet in Focus, which uses film as a catalyst for public awareness, discussion and engagement on a broad range of environmental issues, and Canada’s most effective environmental action organization, Environmental Defence. They also offer a bottle return program for all Pure + Simple bottles to ensure proper TerraCycle disposal.

Formulated out of a labour of love, co-founder Jean Eng, is committed to delivering essential and effective skincare products that are pure and simple. After seeing her daughter, co-founder Dr. Kristen Ma, ND, struggle with the same issues she experienced through her teens, from incurable acne and redness to persistent blemishes and enlarged pores, she became determined to find a better solution aligning with her values of balanced, natural beauty from the inside-out. After studying esthetics and collaborating with a community of skincare experts, she created Pure + Simple based on natural treatments and Ayurvedic science for skincare solutions that are sustainably produced, all-natural and effective.

Co-founder Dr. Kristen Ma, ND, is a board-certified Naturopathic Doctor with over 15 years of experience treating skin conditions, an author of the award-winning book “Beauty, Pure and Simple,” and a Certified Esthetician. She was named “Best Facialist in Toronto” by Toronto Life Magazine, which led her to spend over a decade developing facial treatments and formulating organic skincare products for Pure + Simple. Believing in going to the source, Dr. Ma ND honed her acupuncture skills in China, working at the Guangzhou Hospital of Traditional Chinese Medicine and completing her Ayurvedic education in Bengaluru, India, in 2006. She combines her knowledge of Eastern Medicine with a biomedical approach, having worked at Brampton Civic Hospital in Canada’s only Naturopathic-Hospital partnership.

With eight locations across Ontario, Pure + Simple’s high-tech facial treatments are designed with a holistic approach to achieving professional results; from IPL and microneedling to dermaplaning, they have you covered! Click here to view their spa services and here to shop their online storefront.

NuVsio

Holiday RELEASElead Release  |  Founder video

Launching in 2011, NuVsio is an all-natural skincare line dedicated to restoring, repairing, protecting and enhancing the skin’s microbiome. Attuned to target every skin concern from dermatitis and rosacea to acne, their complete skincare line contains a Core line, an Optimized line, and even goes beyond the dermis with a powered supplement for optimal gut health! Created amid founder Dr. Elena Brei’s doctoral studies at the prestigious University of Toronto, NuVsio is scientifically and holistically based and powered by Dr. Brei’s proprietary technology.

Microbiome biodiversity is paramount to creating the right environment for our skin to thrive. Without it, a damaged microbiome can lead to sensitivity, inflammation, rosacea, acne, dermatitis, eczema, and several persistent unhealthy skin conditions.

From their Core line of a two-step Purifying Mineral Mask and Mineral Enriched Balm Concentrate to their enhanced line of a potent Retinoid, ultra-hydrating HA B3 and Vitamin C serum, NuVsio repairs, restores, protects and enhances our microbiome through providing a ‘Second Skin’ protective layer against environmental stressors, toxins and pollution.

Beyond their Core line, NuVsio’s Optimized Enhanced line works to deliver long-term skin health through microbiome-friendly actives. Complete with a cleansing oil, HA B3, retinoid and Vitamin C serum, their ABC system works to improve the skin’s texture, elasticity and overall complexion. And for advanced wellbeing that goes beyond the surface of our skin, NuVsio offers a daily blend of select natural fibres, organic complexes, vitamins and minerals that detoxify, cleanse, stimulate, and optimize overall gut and body health.

NuVsio was created to solve founder Dr. Elena Brei’s struggles with her skin. During her doctorate in Chemical Engineering and Applied Chemistry, Dr. Brei was introduced to water purification, where she closely studied both water and microbiome research. This robust insight and deep perspective into the microbial world offered her a uniquely powerful foundation for her skincare research, where she transcended her knowledge of precious minerals and water purification to skin purification. Successfully treating her own acne and dermatitis and her Mother’s rosacea, Dr. Brei has developed a passion for helping others repair and love their skin with products containing the highest, safest and most potent formulations on the market!

NuVsio’s incredible range of products can be shopped online and shipped internationally.

Food + Beverage:

Empress 1908 Gin 

Holiday RELEASE  |  Spring Release

Handcrafted in small batch copper-pot stills, Empress 1908 Gin is a collaboration between Victoria Distillers and the legendary Fairmont Empress Hotel in Victoria, British Columbia. On top of traditional botanicals, Empress 1908 adds a signature blend of black tea served at the Empress Hotel, as well as butterfly pea blossom, an exotic herb that lends the gin a warm herbal earthiness and natural indigo colour. Empress 1908’s exquisite taste, delicate aroma, soft texture, and remarkable presentation set it apart from traditional spirits, and provide the perfect base for a new multi-sensory cocktail experience. 

Empress 1908 Gin is a remarkable spirit that could have only been created in the city of Victoria, on beautiful Vancouver Island, where rugged mountains meet the beautiful Pacific Coast. It is a place where tradition is honoured, nature is revered, and artistic expression drives innovation. Perched on the edge of the continent, Empress 1908 is inspired and guided by the natural world. They embrace the wild, and respect both the saltwater that surrounds them and the pristine fresh water used in their gin. Empress 1908’s commitment to nature extends beyond the product to include sustainable production practices, including a geothermal cooling system used in their distillery. Empress 1908 is proud to be paving the way in sustainable spirits.

Empress 1908 Gin is now available for purchase in select liquor stores across Canada and the USA, and can be purchased online and shipped across North America. 

Visibility: Empress 1908 has been featured in various international print and online publications, such as WWD, ForbesTown and Country, ThirstyGlobal News, BuzzfeedChatelaine, and Flare Magazine.

The Grange Winery

A note from The Grange + images of the winery

We’ve embarked on an exciting renewal here at the Grange! It all started with a changing of stewardship among the ownership, where the original silent partners of the winery tapped-in to run the operation. The immediate focus was to build a team of wine passionate experts in viticulture and winemaking with the task to undertake a literal, and much needed, revival and rejuvenation of our vineyards. Building on this effort was a matched improvement and refinement of our winemaking and cellar practices. Our goal: to craft the best wines possible from our one-of-a-kind estate, and to share both the magic of this place and its wines with you.

And with this, we are empowering our fantastic team to reform the Grange into the world-class winery experience they’ve dreamt it could be.

As you know, the Grange is one of Prince Edward County’s most significant wineries. With some of the oldest and largest vineyards in the area, it has played a key role in shaping this still-emerging wine region. We want to honor the history and beauty of the Grange, and uphold its long-held principles of treading lightly on the land while making wine of minimal intervention. We believe that combining our land with new expertise is the single best way to create truly excellent wines that speak of place.

We are not talking about quick and easy renewal. It will take time for the vineyards to regenerate and everyone to see the fruits of our labour. However, we’re excited that our 2022 vintage will mark the beginning of this new chapter and look forward to its availability in 2023.

Through the process of renewal there will be many exciting and positive changes. And with that a fantastic opportunity for industry and fans to follow along and get involved. So over the coming months, look to the winery for the beginning of public storytelling around the process as well as invitations to our audience to get engaged in the evolution.

We can’t wait to show you the next phase of evolution in wine from Prince Edward County, and we welcome the opportunity to share with you the warmth and beauty of the Grange.

The Brunswick House: 

A scenic two-hour drive from Toronto’s downtown core, the Brunswick House is your new annual summer getaway. Beautifully landscaped with ample sun-drenched outdoor living space, this captivating three bedroom three and a half bathroom 1853 brick century home is situated in the heart of Picton. Located off Main Street and steps away from local artisanal shops, markets, restaurants and the stunning Royal Hotel, the Brunswick House invites you to live like a local in the quaint, tree-lined and historic community.  

Equipped with a complete, spacious and awe-inspiring kitchen, eight-seater dining room, idyllic and bright lounge perfect for cribbage or a page-turner, sunroom for your morning coffee, charming family room for fireside movies, custom outdoor fireplace for aperitifs and s’mores and even a self-enclosed “Zoom room,” the Brunswick House has everything you need to enjoy a relaxing and luxurious getaway! 

With space for five cars and a Tesla charging station for eco-guests, please email us to secure availability.

Sand & Pearl

Fresh shucked oysters, caviar and a bag of sweet chili heat doritos on the same plate? That’s how we roll. Did you say Lobster Roll? Wait till you see our spin on this! 

Welcoming guests since 2017, Sand & Pearl is an oyster bar and fish shack in West Lake, Prince Edward County, just down the road from the dunes at Sandbanks provincial park.

We work with small producers who fish and farm sustainability and with artisanal brewers, winemakers and distillers who are at the top of their game. We are Oceanwise certified and, according to Air Canada and American Express, were one of Canada’s top 10 best new restaurants in 2018.

The Royal 

The Royal – Dating back to 1879, The Royal has been lovingly restored by a local family, reimagined for today’s traveller while honouring its strong history in the community. A stone’s throw from picturesque wineries, charming restaurants and idyllic natural attractions, The Royal is the ideal jumping-off point for exploring everything that makes The County special.

We have immense gratitude for our neighbours, whose dedication to The County is what makes eating at The Royal so special. Join us in celebrating the dishes, produce and flavours of the moment, a nourishing harvest that evolves with the seasons.

Executive chef Albert Ponzo brings over two decades of award-winning experience and passion to his seasonal and locally inspired food.

Fashion:

Pure Balanxed

Fall RELEASE  | spring Release  | Founder Video

Since 2018, Canadian-based slow fashion line, Pure Balanxed, has tailored an effortless and contemporary everyday style for slow living. Working with 100% woman-owned manufacturers in Toronto, Pure Balanxed’s ethical collection of XS to 3XL is designed to cultivate confidence through feel-good everyday basics. Their timeless pieces, soulful attention to detail through affirmation tags, and commitment to paying it forward create comfortable pieces that are equally sustainable, durable, and soft.

At Pure Balanxed, ethical practices are maintained from the moment garments are produced to the moment their adorned. Their thoughtfully curated selection of joggers, dresses, crews, tees, and more include small, soft affirmation tags sewn into their pieces with words or symbols of encouragement and resilience. Ranging from “I am strong” and “I am enough” to “X,” which represents finding comfort in the unknown, these simple and impactful mantras cultivate ease and mindfulness throughout wear.

Pure Balanxed intentionally chooses sustainable fabrics such as Rayon from Bamboo, TENCEL™ Lyocell, and OEKO-TEX Standard 100 Certified Organic Cotton that reinforces circular fashion, maintains product integrity by keeping wrinkles at bay, and, all the while, without sacrificing silky softness. Striving to keep the shipping process to customers as low-waste as possible, they use compostable mailers and tissue paper and encourage returns to be mailed in the original packaging. When re-ordering packaging goods, Pure Balanxed plants a tree in Ontario, showing gratitude to the land that supports them.

Founder, Allie Duff, believes that everyone has the right to live with pure confidence and deserves to feel strong, supported, and free to be themselves. As a Division One athlete, swimming was Allie’s life. When her career came to a close, Allie was confronted with the toll of her neglecting mental and physical health, leading her to be admitted for treatment in 2018. As she started her journey to find balance, Allie struggled to find effortless pieces that were live-in-it soft and made her feel herself, leading her to create Pure Balanxed.

Offering gratitude and support to the organizations that have brought Allie strength during her recovery, Pure Balanxed pays it forward to Friends First, an organization that focuses on empathy and compassion through promoting anti-bullying, the National Eating Disorder Information Centre (NEDIC), and the Association of Ontario Midwives through providing 600 non-medical grade fabric masks.

Shipping worldwide Pure Balanxed can be purchased through their online storefront.

Home:

Jen Rowe of Neat Method Toronto

Holiday RELEASE  |  spring Release  | Founder Video

NEAT Method Toronto is the organizing company that will transform your home or office from chaos to composed. They recognize that life gets hectic and that maintaining an organized home can become a challenge. Specializing in organizing, unpacking, and downsizing homes & offices across Toronto, they make the spaces you have functional for the life you live by focusing on creating uniquely personalized systems.

Jen Rowe, Owner, promises an honest approach, a sharp eye for detail, and a personal sense of refined style. Jen has spent the better part of her nearly 20-year career in corporate communications, primarily in the non-profit sector, but has always been an organizer at heart. When she became a parent to her now 5- and 7-year olds, she started to dive deeper into how best to maximize the space in her family’s east end home and make it highly efficient for their lifestyle. In 2019, she parlayed this skillset into a career with NEAT Method.

Jen loves reading with her kids, trying out new gluten-free recipes, practicing Pilates and hot yoga, and sits on the Board of Directors for a local non-profit.

Visibility: NEAT Method has been featured in various high-profile publications, such as InStyleMartha Stewart Magazine, Parade,  The New York TimesForbesArchitectural DigestgoopHouseBeautiful, and more. 

SOCCO

HOLIDAY RELEASE  |  lead Release  | Founder Video

SOCCO Annex is the premium destination for international artisanal furniture and home decor! Established in 2020, this Toronto-based brick-and-mortar and online shop offer thoughtfully curated pieces that make a house a home. Outfitted with handcrafted straw accessories, handwoven textile pieces, handblown glass, and natural tones, SOCCO pieces embody a modern and elegant style through a Moroccan and Parisian inspired selection.

SOCCO Annex is rooted in the importance of supporting small businesses that craft durable, sustainably made products. They prioritize merchandise that supports fair-trade heritage craft methods and artisan techniques over manufacturing whenever possible, from decor to furniture. This intentional and conscious effort enables them to work with international creators respectfully, ethically and with sustainability at the forefront. SOCCO Annex’s focuses on decreasing its ecological footprint by choosing quality goods that use less energy, choosing ecological packaging when needed and importing by containers, as opposed to by air.

What started as an online marketplace blossomed into a Toronto brick-and-mortar in early 2021, when co-founder’s Samir El Wali and Marion Le Saux opened the SOCCO Annex store. They brought SOCCO’s online aesthetic to life, from painting walls to stocking shelves with handmade home goods.

After moving to Canada from Morocco in 2011 and founding SOCCO Designs in 2017, co-founder Samir’s goal remained the same, to connect customers worldwide with the charm and unique beauty of traditional Moroccan handcrafting. Today, the SOCCO workshop in Morocco’s capital city, Rabat, collaborates with 20 local artisans.

Hailing from Vannes, France, French photographer and graphic designer Marion became a part of the SOCCO journey in 2020 when she moved to Toronto from Vancouver. A natural fit for SOCCO, Marion’s clean and modern yet playful aesthetic reflects the brands guiding principles of effortlessly timeless homeware.

SOCCO Annex can be shopped and shipped internationally through their online shop or through their stunning storefront in the heart of The Annex.

Health and Wellness:

Bfree Cups

Lead release 

Bfree Cup, a Canadian health and wellness company with a range of safe and reusable menstrual products, is owned by Women’s Global Health Innovations, founded by Leisa Hirtz in 2013Bfree’s top-selling product is the Bfree Cup, the world’s only antibacterial menstrual cup, and the brand also has a range of popular period underwear in sizes XS-3XL. The company has three main principles: to create products that are zero-waste, to be social impact-driven and to be accessible.

Zero Waste

The Bfree Cup can be used for up to 10 years, which translates to keeping about 2500 pads and tampons out of landfills. Likewise, the brand’s reusable period underwear, Pantys, can be worn again and again, eliminating the need for disposable products.

B Yoga

Holiday RELEASE  | spring release  |  Founder Video   

With mindfulness and movement, anything is possible. That’s why B Yoga creates elevated yoga and fitness essentials that invite you to find action and stillness in the comfort of your own home. Whether you’re an experienced yogi or excited beginner, B Yoga has everything you need to find your perfect balance.

Designed with an emphasis on performance, comfort, and contemporary design, B Yoga’s products stand up to even the most intense modes of movement. From the highly coveted B MAT to their incredible range of bolsters, blocks, massage tools and more, you’ll be empowered to find both inner calm and outer strength.

B Yoga was founded in 2014 by Andrea Morris, whose mission is simple: to support people everywhere in living their best and most balanced lives. Her passion for yoga began in Sydney, Australia, while completing a Masters Degree in International Business. She knew she would someday make yoga her career, but wasn’t sure what that would look like. Fast-forward 9 years, Morris found herself employed at The Stewart Group, her family’s fifth-generation manufacturing and technology company. After working with an innovative type of rubber, she quickly realized that the material’s distinctive qualities— durability, sustainability, and grippy surface— could make the perfect yoga mat.

After endless prototyping and fine-tuning, the B MAT was born. Sparked by the B MAT’s success, Morris expanded B Yoga to offer a comprehensive range of elevated performance-driven essentials for all kinds of movement and meditation.

In Spring 2018, Morris and B Yoga acquired Halfmoon, another female-founded,Canadian yoga and meditation brand. Where B Yoga speaks to the contemporary yogi, Halfmoon is rooted in tradition, making each brand a perfect complement for the other. The two brands are represented by parent company Mindful Collective Co.

B Yoga’s products can be shopped online or purchased through their various retailers.

Visibility: B Yoga has been featured in various international print and online publications, such as ForbesNew York TimesMarie ClaireELLE TaiwanCNETThe StrategistFast CompanyPOP SUGARWomen’s Health UKCosmopolitan UK, House Beautiful, and more. In addition, a number of Canadian publications including: Fashion MagazineHouse and HomeThe KitNational PostCBCBest HealthZoomer MagazineThe Loop S/Magazine and many more.

Halfmoon 

Holiday RELEASE spring release  |  Founder Video      

Grounded in tradition and inspired by transformation, Halfmoon has been Canada’s premier destination for hand-crafted yoga and meditation essentials since 1989. Their products are thoughtfully created just outside of Vancouver, BC, and are designed with an emphasis on function, quality, and comfort. Whether you’re new to yoga and meditation or looking to take an advanced practice even further, Halfmoon’s comprehensive assortment of cushions, bolsters, mats, and more will meet you exactly where you are.

Halfmoon was created by founder Beth McTavish after a trip to Varanasi, India in 1983. While walking by the Ganges River, Beth spotted a group of yogis practicing at the water’s edge. Captivated by their intent and focus, she began her own practice of lyendar yoga, eventually experimenting with handmade props. A red seatbelt became a yoga strap, rolls of cotton batting turned into sturdy handcrafted bolsters, and in 1989 Halfmoon was born.

Since the very beginning, Halfmoon has been guided by traditional yogic values of truth, compassion, community, and kindness. 30 years later, Halfmoon’s intention remains the same— to create beautifully-designed yoga and meditation essentials that inspire everyone to live their best and most balanced lives.

Halfmoon and their sister brand, B Yoga, are represented by parent company Mindful Collective Co. Experts in all things yoga, meditation, and wellness, Mindful Collective’s unwavering vision is to inspire people everywhere to find their balance.

Halfmoon’s products can be shopped online or purchased through their various retailers.

Visibility: Halfmoon has been featured in various international print and online publications, such as Coveteur, New York TimesELLE TaiwanThe ThirtyHGTV,  and more.

Slingwell

Holiday RELEASE  |  Founder Video    

Slingwell exists to make hydration a fashion statement. As founder Joseph Stern was constantly on the go, he noticed he would often forget to bring his water bottle or have to carry it by hand. Both hydration and fashion were key to daily life in Los Angeles for the Slingwell team, as they balanced regular hikes at Runyon Canyon with a fast-paced urban lifestyle. Constant adventures out of Los Angeles into nature at national parks, oceans, mountains and deserts inspired the design team to make the ultimate lightweight fashion forward bottle sling to enable hands-free hydration wherever you go.

Who says fashion and hydration don’t go together? Handmade ethically in Los Angeles from soft durable cotton, sustainable vegan cork, and strong gunmetal hardware, Slingwell leads with quality in mind. Featuring multiple colors and styles, these versatile bottle slings make for the perfect fashion accessory that you most likely don’t own yet – but definitely need.

Slingwell helps you stay hydrated whether you are going on daily walks, outdoor adventures, festival experiences, or just need something to bring your morning coffee to work. Showcasing a unique stretch elastic design, these slings accommodate most bottle sizes from 12 oz – 48 oz so you don’t have to compromise on your favorite bottle.

Slingwell’s main goal is to make single-use plastics fashionably uncool, as we leverage re-use to make an impact. But that isn’t enough! Over 1 billion people living on the earth don’t have access to clean water, and with climate change magnifying the intensity of droughts, it’s getting worse. Slingwell’s larger mission is to support clean water initiatives around the world, by donating directly to non-profits such as water.org and raising awareness through storytelling social media.

Try one on and you’ll see for yourself. With a Slingwell, you’re free to wander wherever you go.

Jems 

Holiday Release  |  Spring Release  | Founder Video

Jems is a female-led condom company founded in 2021 renouncing toxicity— both in attitudes and ingredients. With every vegan, gluten-free, cruelty-free, ultra-thin condom they produce, their team is committed to creating a nuanced space tackling outdated heteronormative ideas about sex and sexuality. Focalizing on clarity, simplicity, and intent, Jems believes that every body should have access to safer sex and choices that fit who they are.

Jems is a true testament to problem-solving. As design consultants for over 15 years (ten of which were spent at the studio the pair founded, Whitman Emorson), Whitney Geller and Yasemin Emory created Jems in answer to a search for a product they assumed existed but didn’t. The pair are well-practiced when it comes to reviewing ingredients in their food, beauty and household products—especially considering Whitney is celiac. When looking for a condom, the conscientious consumers, and long-term friends, couldn’t find one brand that listed ingredients—a shocking lack of transparency for such an intimate product.

After scouring for simple, non-toxic condoms, naturally, the team couldn’t help but realize this was fundamentally a design problem. It was also not lost on them that condom boxes looked out of place in their homes and on their bathroom shelf, compared to every other item they own. Not only does traditional condom packaging reflect an outdated notion of sexuality from a messaging and aesthetic perspective, but it also reflects a lack of thoughtfulness to how vast and varied the audience for them could be. Rather than producing another premium product aimed at women, they wanted to design a product that would embrace a multitude of gender identities and sexual expressions. Their team sought to reinvent something for everyone, transforming how people use and relate to condoms today and in the future.

Encouraging honesty and empowerment, Jems offers a platform inclusive to a spectrum of people and experiences— bringing together multiple points of view and voices from a plurality of sex and gender expressions, including those who identify as uncertain, label-free, or experimenting.

Shipping to Canada and the U.S., Jem’s vegan, gluten-free, cruelty-free, ultra-thin collection can be shopped through their online storefront.

Visibility: Jem’s has been featured in various online publications such as Seventeen MagazineBest HealthELLE CanadaS/magazineCultured and PRINT magazine.

%d bloggers like this: